Entries Tagged 'Email Marketing' ↓
October 20th, 2008 — Email Marketing, Setfire Media
How To Create The Perfect Page Titles & Meta Descriptions
If you’ve been working in search optimisation for any length of time you’ll have heard how important it is to properly optimise your page title tag. Chances are you’ll also have heard that the meta description is also important, but on a lesser scale.
I agree wholeheartedly: getting your onpage SEO dialed in is critical. It’s much easier to rank a site that ticks all the onpage boxes, but that’s not to say it is impossible to rank a poorly optimised site through sheer brute force. However, I would rather make a job easier in the long run and so before I start trying to build links into a site I like to get the basics sorted.
Getting your titles and meta descriptions done properly is a painstaking and at times arduous task, which is something I can attest to. However, when you see the fruits of your labour, ie. ranking higher, then it can actually be a rewarding endeavour. So here we are: 18 tips to help you optimise your page title and meta description.
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October 14th, 2008 — Development, Email Marketing, Setfire Media
So recently I had the challenge of creating a ‘has_many through’ relationship across two databases.
“Why would you do this?” you may ask. Well quite simply I am in a team building a new data management system to sit on top of a legacy system with its legacy database. All the new code is new, shiny and streamlined and the old code is… well… crap but we have to keep both systems running concurrently so we have various tables in the legacy database we need to access from the new system. As it happens we need to access the legacy users table in a ‘has_many through’ from the new ‘orders’ table.
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September 5th, 2008 — Email Marketing
Email marketing to a subscribed list gives businesses a fantastic return on web marketing spend. A quality email list partnered with a targeted, well written email can out perform SEO, PPC and just about any other marketing activity every time.
The key to successful email marketing is building up your list of newsletter recipients. The equation is simple, the more people you email the more sales, and response you’re going to get. Every subscriber counts, and if you’ve got your analytics rockin’, and measure the sales you get from email marketing, you can attribute a per subscriber value to your list.
Here are 15 ways you can increase the number of people signing up to your mailing list:
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