A website is generally only useful if people can find it. Every company with a website has heard of Search Engine Optimisation (SEO) - usually because they receive regular calls from salesmen promising them top positioning!
Our approach to marketing is a multi-channel one - positioning in natural listings (SEO) forms one part of a whole series of directions you should receive your traffic (and therefore sales) from. In addition, when the potential customer hits your site, you must do your best to get the conversion - sale, contact, or whatever your goal is. This makes it important that the first page they see is appropriate, that any objections are overcome, and that the call-to-action is clear.
Finally, a web marketing strategy can only be effective if it is properly measured, and we deploy appropriate tools to ensure you are getting a return on your investment.
Because of the close relationship between marketing and well-designed and coded websites, we only undertake web-marketing for our development clients.
All images and text © Setfire Media Ltd 2010, unless stated otherwise.
