Entries Tagged 'user-interface' ↓

Simple product filtering

The new filter on kiki jamesWe’ve just made the first release of product filtering for our client Kiki James. When filtering is done well, it can give customers, particularly those unfamiliar with your catalogue, a much better idea of what’s available and help them work out they want to buy. To get the best out of your sales conversion rate optimization investment, choosing the right A/B testing tool is very important, visit https://indexsy.com/shopify-ab-testing/ to learn more.
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What’s the point of HTML5?


The various reports and discussions around HTML5 in the past year have been a source of much confusion. In order to do my bit to help clear that up, I thought I’d offer a broad overview of what it is, and what it represents for the web.

Should I care and why?

Yes. But why? Well, there are a few ways to answer that, which I’ve tried to elaborate for you below.


One of the biggest differences between HTML5 and previous markup specifications, indeed between HTML5 and any other web standard, is the process that is being used to put it together. Generally web specifications are created by the W3C using working groups who draft specifications in a closed process that has left some people dissatisfied.

In a break with this convention, HTML5 has been developed externally to the W3C by a group called the WHATWG. This group developed as a response to dissatisfaction with the W3C’s direction with XHTML and “…apparent disregard for the needs of real world authors.”

Although still driven in the main by browser vendors, WHATWG does use a much more open process, developing the spec for HTML5 through a mailing list that anyone can participate in. This has lead to a process that is faster and better supported by the web development community as a whole. So much so that HTML5 has now been formally adopted by the W3C to the detriment of XHTML2, their chosen successor for existing markup standards.

The other key aspect of the process is that HTML5 is being implemented incrementally by browser vendors. So although the projected completion date for the specification is 2022, there are aspects of HTML5 available right now and more will become available as time goes on.


The explicit focus of HTML5 is on applications. HTML’s origins as a document markup language are in stark contrast to the rapid developments in functionality and complexity present in many modern day web applications. HTML5 represents an attempt to go beyond documents and create a markup specification for structuring applications as opposed to documents.

We can see this in many of the new elements being created within HTML5, such as section, nav, aside. These are based on common conventions that are currently implemented by using class and id attributes on HTML elements like div, ol, code which all pertain to elements of a written document. So where we might currently have

<div class="article">
  <div class="section">
    <h2>This is a section of a larger document</h2>
    <p>Here is some text in this particular section</p>

in html5, we would structure it something like the following;

    <h2>This is a section of a larger document</h2>
    <p>Here is some text in this particular section</p>

Perhaps more significant are the number of new APIs being specified, which will allow greater access to browser functions for web developers, as well as extending browser functionality to allow web applications to take on more of the advantages of desktop apps.

Best known is canvas, a 2d drawing api, which is already implemented in recent versions of Firefox, Safari, Chrome and Opera. However, just as significant are APIs that will allow offline web apps, drag and drop, video and audio controls, cross document messaging and text editing. Again, like the new elements, these are things that currently exist in web apps, but mainly through cumbersome and insecure javascript implementations that often are highly non-standard.*


HTML5 is open in two ways; firstly its open in terms of how it’s details are discussed and written. However it’s open in much broader sense; no one person owns HTML5, or indeed CSS3, or Javascript. This is important as we consider how the web is progressing today. Basically, if you wish to make a complex web application, you have a few choices; web standards technologies, Silverlight, Flash, Java Applets. Ok, that last one was a joke, but you get the picture. But really these choices are just two; open web standards that are not the property of a single company, or proprietary technology which is owned by one company. I realise there are good arguments on either side of that particular debate, which I don’t have time to elaborate here, but my personal choice is for standards, mainly as I feel more confident that more of my target audience will be able to access them.

So, there are a few reasons why you should pay attention to HTML5. To be honest, before I took the time to investigate it for myself, I wasn’t convinced, but I’m glad I did. HTML5 is not perfect, but that’s the point. It’s the first web standard that admits of its own imperfection, makes room for change and addresses the realities of modern web development, which overall seems like a good thing to me.