On The Beach is one of the UK's largest online travel agents, and have worked with Setfire since their inception in 2005. We created their first online booking system, where APIs and feeds from suppliers are pulled together on the fly to create some of the most competitive pricing in the industry. We've been working constantly on the site ever since.
As the site grew, we kept pace with its needs. We provide project management services to ensure that development targets are realistically set and met, and we run our development cycles in an iterative, 'agile' manner meaning that the most important business value is delivered first.
This way of working has meant we could make frequent changes to the site that would make a big impact onto the bottom line. The 'stored holidays' system, for example, provides affiliate revenue stream as well as a very helpful feature on the site - and it was developed in a matter of weeks after we demonstrated that a more complex system wouldn't provide the return that they were looking for.
Running the site day-to-day is a major undertaking, as On the Beach will soon be one of the busiest Rails sites on the web. We:
This allows us to maintain a fully-working site, whilst making regular updates.
“We started out selling holidays on Teletext. Setfire helped us successfully take our offering online, creating systems that have become the backbone of our business.”
Simon Cooper, CEO, On the Beach
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